Landing brand partnerships is one way that influencers, bloggers and creators monetize their social influence. If you’re looking to pitch as a micro influencer, the good news is you don’t have to have millions of followers to get brand deals anymore. The trend of brands favoring micro-influencers is actually on the rise so if you’re not celebrity status just yet not to worry…we’re here to help steer you in the right direction.
Micro-influencers have a great reputation in the industry. They’ve worked hard to build serious trust with their followers and fans and they have a loyal and dedicated community. At the end of the day, brands care about ROI (return on investment) and micro-influencers are sometimes a safer bet to get the results they need to feel like they got their money’s worth from the partnership.
Brands have to justify every dollar they spend on influencer marketing which means they need analytics, metrics and serious results. They’ve found that working with multiple micro-influencers can sometimes be much more cost effective than putting a large budget into one celebrity influencer.
Here at Sidewalker Daily we work on both sides of the influencer industry – we work with our brand clients on all things influencer marketing and we also coach influencers to help them land brand deals and partnerships. So basically…we’ve seen it all.
And while you may be thinking “I don’t have the numbers to start landing deals yet,” we’ll let you in on a little secret…brand partnerships are all about how you position yourself and your pitch. 🙂
But first…what is a micro-influencer?
A micro-influencer is someone that has up to 30,000 followers or fans on a social media platform and has built an authentic connection with their community. Different people in the industry have various qualifications about what makes an influencer “micro” but generally it means they have less than 100,000 followers, they are actively engaged with their community and they have built trust with their fans that causes them to take action. Essentially…they have true influence.
So if you’re looking to pitch as a micro influencer, let’s talk about ways you can stand out.
10 tips on how to pitch as a micro-influencer.
We’ve put together a list of our top 10 tips to help you position yourself when pitching to brands and land your next partnership as a micro-influencer.
1. Pick The Right Brand To Approach
This may sound like a no-brainer but it’s more of a science than you think. Consider it like matchmaking – you want to find the best fit for you at this point in your life.
So the company you approach should make sense with your personal brand, be something you’re passionate about and maybe even be a product that you already use and love. The idea here is to be so right for the brand that it would be silly for them to pass up the opportunity to work with you.
You should have the same target audience as the brand, have an aesthetic and voice that could be compatible with theirs, and be confident that you can create amazing content for them to use on social media. Basically, this brand should be able to easily visualize your content fitting right in with their brand…essentially you’d be a perfect match.
Tip: Make sure you’re following the brand on social media before reaching out…they will check 🙂
2. Do Your Homework On the Brand
Yes, we know that homework is so high school, but at the end of the day you need to read up on the brands you’re approaching to know exactly how to position yourself. What is their target demo, where are their customers located, what are their key messages or company’s mission?
Once you figure out your similarities or where you can really add value to their brand, don’t be afraid to mention that in your pitch. Trust us, sending a pitch tailored to the brand puts you leagues ahead of everyone else sending copy/paste emails (and sometimes even forgetting to switch out the brand name LOL).
In your pitch, tell the team why you love the brand, how you two are similar in your messaging and outlook, what your audience responds to and how it can help the company get the results they are looking for. It will make them confident in working with you because they will know you understand their brand and trust that you will be able to communicate their messaging to your followers and fans in away to get the results they want (and need).