If you’re in the influencer realm, it can sometimes feel like you’re in the wild west – everything is up for interpretation and sometimes making sense of it all can be a real challenge. The social media influencer marketing space has grown and expanded so much in the past few years that there are now some defined terms that everyone should know to be able to speak the language of influence.
Now that major (and even small) brands are incorporating influencer initiatives into their yearly marketing budgets, things are starting to get a little more serious and the expectations for pitches and working with influencers are higher than ever before. No matter what industry you are in, you have to be well-versed in that industry’s terms to be able to understand what everyone is talking about…or you may not be taken as serious as you would like.
Professionalism in this industry is more than just branding, media kits, case studies, and amazing pitching emails…it’s being able to speak the same language as everyone else and show them that this isn’t just a hobby…it’s your job.
To help you out, we’ve put together this glossary of important influencer marketing terms that you need to know before negotiating your next partnership deal!