There is a huge misconception by a lot of companies that working with influencers is like waving a magic wand… with one poof, all their problems will be fixed!
We often have to be the bearer of bad news and explain to brands that working with influencers does not mean an automatic increase in sales or bookings and there are way more things to consider and value when determining influencer marketing ROI.
Here at Sidewalker Daily, we work with brands on their influencer marketing initiatives but we also provide one-on-one coaching for influencers so we really understand their needs as business owners and creators. While there are tons of articles on the internet about influencer marketing ROI, we want to speak directly to the Instagram influencers and creators to give you valuable insight into how brands actually measure success in our industry.
We truly believe knowledge is power, and the more you know about how companies value your work, the better equipped you’ll be to land brand partnerships.