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Landing brand partnerships is one way that influencers, bloggers and creators monetize their social influence. If you’re looking to pitch as a micro influencer, the good news is you don’t have to have millions of followers to get brand deals anymore. The trend of brands favoring micro-influencers is actually on the rise so if you’re not celebrity status just yet not to worry…we’re here to help steer you in the right direction.

Micro-influencers have a great reputation in the industry. They’ve worked hard to build serious trust with their followers and fans and they have a loyal and dedicated community. At the end of the day, brands care about ROI (return on investment) and micro-influencers are sometimes a safer bet to get the results they need to feel like they got their money’s worth from the partnership.

Brands have to justify every dollar they spend on influencer marketing which means they need analytics, metrics and serious results. They’ve found that working with multiple micro-influencers can sometimes be much more cost effective than putting a large budget into one celebrity influencer.

Here at Sidewalker Daily we work on both sides of the influencer industry – we work with our brand clients on all things influencer marketing and we also coach influencers to help them land brand deals and partnerships. So basically…we’ve seen it all.

And while you may be thinking “I don’t have the numbers to start landing deals yet,” we’ll let you in on a little secret…brand partnerships are all about how you position yourself and your pitch. 🙂

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