The most important part about being an influencer is having…drum roll please…influence! Just because you have tens of thousands of followers doesn’t mean you can do the job right. Before you jump into trying to earn money on social media, the first step is making sure you have what it takes to get the job done.
Since we work with destinations, hotels and travel brands on their influencer initiatives, we’re sticklers for bloggers and content creators being able to deliver on their promise. If you’re getting hired as a traditional influencer then you better be able to drive clicks, sales, downloads or whatever other conversion the brand is looking for when partnering with you.
So how do you find out if you have what brands are looking for when working with influencers… you test it!
Testing your influence is a great way to see what stage you’re at as well as figure out how you can improve to better serve your followers and be a desirable partner for brands.