If you’re a travel blogger, influencer or content creator you need to know that a media kit is one of the most valuable marketing assets to land partnerships and clients. Having a kick ass media kit is a sure way to get noticed and show that you not only have the street cred to deserve the job, but it also shows you are a true professional.
We like to think of media kits as a resume – you wouldn’t apply to a job without having an updated and polished resume right? Then why would pitching to a brand partner or client be any different?
Since here at Sidewalker Daily we work on both sides of the influencer equation, we know the value in creating an amazing influencer or blogger media kit when trying to impress brand partners. We receive tons of media kits when working with our tourism board and hotel clients and you can tell right away which content creators take their job seriously and which don’t.
Since media kits are such a hot topic in this industry, we’re going to shed some light on all the things you need to know to start making partnership magic happen sooner rather than later.
So what is a Media Kit, anyway?
Basically, a media kit is a presentation or set of promotional materials that includes important information about your online brand, blog or business that is used to pitch your services to potential brand partners or clients.
It’s a summary of all the aspects of your content creation or blogging business that a brand would need to know when considering whether to work with you or not. In the blogger and influencer world, it doubles as a visual resume that also represents your brand vibe and aesthetic.
Just FYI – a media kit is sometimes referred to as an influencer or blogger press kit just in case you get asked for that, you’ll know what they mean!
Why a blogger Media Kit is so important for your business.
When pitching to brand partners you have a limited time to really “wow” them and tell them everything they would ever need to know to even consider you for the job or deal. Since there are most likely many other bloggers or influencers in competition for the partnership or collaboration, a professional media kit is a great way to set you apart from the crowd. It allows you to show the decision makers what makes you the perfect fit for the destination or brand.
Also, since a media kit is a summary of what anyone would want to know (ie. stats, engagement, followers) they can quickly look over everything without having to spend time searching for your accounts and trying to figure out that information on their own. Trust us, no one has time for that so the easier you make it on them, the better.
Also, media kits are a great way to let brand partners know you take blogging and being a social influencer seriously! Sending over a media kit is not only professional, but expected (even if they don’t look at it). And don’t just take it from us – full-time travel/lifestyle influencer and content creator, Amy Marietta, shares her personal experience about using her media kit when pitching to brand partners in this article, so keep reading. :)
And if you’re just starting out, creating a media kit for new bloggers is a good idea because micro influencers are working more and more and brands expect to see one, no matter what level you’re at.
Let’s Break Down What Goes Inside A Travel Blogger Media Kit.
ABOUT YOU AND YOUR BLOG/BUSINESS
This is your chance to shine and capture the brand, hotel or destination’s attention. Why you over someone else? Tell them about yourself, what kind of content you create and why you’re special…in a cool way of course.
STATS AND DEMOGRAPHICS
This is the part where you can quantify your influence with hard numbers and let them know what kind of people view/interact with your content. Brands are eager to know this information to see if they are the same type of people they are targeting for their destination or business. For example, it doesn’t make sense for a bikini company to do a partnership with a blogger or influencer that has a predominantly male audience, you feel us?
You need to absolutely include stats on your followers, engagement, website and demographics. Print screens work best so the person on the receiving end can verify your numbers are in fact real. If your blog has significant traffic, definitely include that information too.
We recommend NOT just including stats for the sake of including them. For example, if you have 45 followers on Twitter, but 10,000 on Instagram – we would recommend not including the Twitter information.
Don’t have many stats yet? You can highlight the impact of your influence and how you’re able to drive your followers to action or even showcase the amazing growth of your social accounts or readership monthly. For example, “I double the amount of readers on my blog or email list monthly,” or “my Instagram following increases 30% monthly.”
Since travel influencers and bloggers are content creators at the core, they have many creative ways to make money on social media up their sleeve. A media kit is the perfect place to let brand partners what types of services you offer and show them examples of your work!
For example, do you offer social media photoshoots, video production or photo editing? It’s also a great idea to really highlight any special services that set you apart from anyone else as well as showcase your niches (fashion, food, romance, adventure etc.), if any.
EXAMPLES OF YOUR WORK
You’re a content creator right? So it’s time to show off what kind of content you create! Include some of your best work and if possible, cater it towards the type of destination or brand you’re pitching too. For example, if you’re pitching to a hotel, include past examples of work you did with a hotel company or destination.
Media kits are meant to be flexible working documents, so always have a standard media kit you send and then feel free to add or remove pages/slides based on who you are pitching to.
We believe it’s better to help people envision the types of things you can do and create for their company or destination since many people aren’t visionary. It’s good to think of this section almost as a portfolio of your best work. For example, if you were an artist and a gallery in NYC offered you their space for a week, you would only display your best paintings, right? Same goes for your media kit.