The most important part about being an influencer is having…drum roll please…influence! Just because you have tens of thousands of followers doesn’t mean you can do the job right. Before you jump into trying to earn money on social media from your “influence,” the first step is making sure you have what it takes to get the job done!
Since we work with destinations, hotels and travel brands on their influencer initiatives, we’re sticklers for bloggers and content creators being able to deliver on their promise. If you’re getting hired as a traditional influencer then you better be able to drive clicks, sales, downloads or whatever other conversion the brand is looking for when partnering with you.
So how do you find out if you have what brands are looking for when working with influencers… you test it!
Testing your influence is a great way to see what stage you’re at as well as figure out how you can improve to better serve your followers and be a desirable partner for brands.
When coaching the influencers we work with, we always first ask if they’ve tested their influence and 9 times out of 10 they haven’t! If brands are not demanding analytics and results from you just yet – don’t get comfortable, things are going to start to change fast.
The best way to get ahead of the new trend of brands demanding ROI is to figure out what your audience likes and makes them tick and more importantly, what they don’t like and what they don’t respond to. Understanding your followers and fans is important to make sure you can keep your job…after all they are your number one client.
Since brand partnerships are one of the main ways to earn money as an influencer, knowing how to make your followers and fans excited about a product or service while also delivering ROI for the client is the special sauce that will make you stand out in this industry.
When first testing your influence, we always suggest teaming up with a brand that you think your audience would resonate with to see if you have actual selling power!
You can track your clicks and sales and if you are successful then voila, you’ve got a case study to use in your media kit and help you land brand partnerships. And if you have proven results, you’ll also be able to charge more and definitely up your chances of getting selected for coveted press trips around the world.
Since you may not have a close personal relationship with a brand to work with, we designed this special program for all those in our community who want to test their influence by teaming up with a brand without the stress and worry that comes along with it.
So for this program, we’ve teamed up with our friends at A.M. Club – a line of super cool scarves started by blogger, Amy Marietta – to help you out!