When you think about it, it’s pretty crazy that a little account on Instagram can change your life. When we started our Instagram account, @sidewalkerdaily, we really had NO idea where it was going to all lead. If you would have told us that fast forward a few years we would be planning press trips around the world and teaching influencers how to build sustainable businesses and perform Instagram audits, we probably wouldn’t believe you. But here we are so it seems Instagram really does make dreams come true!

Whether you’re an influencer, blogger or content creator who uses Instagram for their business, it’s easy to get comfortable. What you’re doing is working so why bother fixing it, right?

Unfortunately that’s not the right attitude. Since things in the influencer industry are constantly evolving, it’s important to keep your Instagram fresh and up to date, especially because it’s not just your followers who are scoping you out…it’s potential brand partners and clients too!

how to do an instagram audit for bloggers and influencers

So what do brands look for on your Instagram account when evaluating you for a partnership? More than you think. It’s extremely important to do an Instagram audit, examine your account and look at it from the brand’s perspective so you’ll put your best foot forward when pitching to brands.

But first…

What is an Instagram Audit?

You may be asking yourself what is an Instagram audit anyways? We like to think of it as the clean-up phase. It’s going through your Instagram account and “cleaning up shop” to assure everything aligns with your brand vibe and goals. For example, if you recently defined your niche you would need to do an Instagram audit to ensure everything makes sense with your new direction.

Video: How To Stand Out As A Travel Blogger – Get Niche

An Instagram audit means you’re basically going over every aspect of your Instagram account and making sure it’s the best it can be, cohesive and makes sense to someone viewing your profile.

So if you’re looking to learn how to audit your own Instagram account, look no further – we’re covering our social media audit Instagram edition so you can start cleaning up shop…today!

sign saying I loved you before your instagram was pretty

How to Run Your Own Instagram Audit – What Brands Look For. 

Since we know a thing or two about what brands look for when evaluating brand partnerships, we’re going over how to perform an Instagram audit with the brand’s perspective in mind.

1. They Look At Your Account Photo

We know your account photo