If you’re a blogger or influencer you probably get so caught up in creating content that you often forget you’re actually a business that needs to take all the things that come along with running one seriously…including taking the necessary steps to brand your blog! Branding is something that often gets overlooked but it’s actually super important to the viability and success of your business. Why? – because these little things often make you stand out and be memorable in a sea of other bloggers and influencers who may be doing the same thing as you.
Here at Sidewalker Daily, we work with bloggers and influencers on how to build sustainable businesses and one of the main areas we focus on with our students is branding because it’s vital to your success in this industry! From brand colors, to font style, to website flow, to media kit layouts – every last detail matters!
And what most people won’t tell you is if you have a professional brand that looks put together it can be a huge advantage in pitching to brands. When brands are given the option to choose between you and another influencer with similar credentials, and your brand is on point, you’ll be the safer choice.
In fashion, they say “you are what you wear” and you can translate this to business too – “you are what your brand assets look like.” If you’re put together and everything is well thought out, clean and has a rhyme or reason that will signal to a brand that you’re a professional, will deliver on your end of the bargain and the partnership will be smooth and successful. And if you’re none of those things, well then you better adopt the motto “fake it to you make it” so you appear like you have it together ASAP. 🙂
We get that venturing out into the branding realm can sometimes be daunting, especially if you don’t have a marketing or graphics background. But you need to control what you can control. For example, if you’re a travel blogger, influencer or content creator you most likely do not have an office space but instead work remotely. So guess what, if that’s the case, your website is your office space/storefront and it needs to look sharp, just as it would if you were to open a brick and mortar store.
There are so many free or inexpensive tools and services out there now to help with branding execution that there’s no longer an excuse to be a hot mess. That’s why we created the ultimate guide to online branding and building for bloggers and influencers to help you get you started and on the right track!
27 Tips To Brand Your Blog.
Figuring out your brand identity and cleaning up house is a great way to make your blog or brand MEMORABLE to your followers and others in this industry. If you’re wondering how to turn your blog into a popular brand it starts with some simple steps that often get pushed to the side.
Branding yourself as a blogger and influencer is a lot like that of a small business – if you were launching a start-up in silicon valley you’d be in the same boat – branding, trademarks, marketing content, business cards etc. – Basically, you need a lot (if not all) of the same things a small business owner needs when getting started.
So let’s go over some essential ingredients for branding a blog…
1. PICK THE RIGHT BLOG/SOCIAL NAME
First things first. What is your blog name and/or social handles going to be? It’s pretty wild but the name you pick will become the most integral part of your business so you’ll need to like A LOT.
Why? Because as your followers and fans grow, most people on the internet and social will start to forget your real name and that is what you will be referred to by people in the industry. Coming up with the perfect name is one of the most important steps in branding your blog for success.
So make sure the name you choose is timeless and please don’t date yourself. Yes, calling your blog my “Twenty Something Adventures,” or “Thirty Something Tails” is cute and catchy but unfortunately, you won’t be in that decade for all of your career (or at least hopefully it will last longer than that). Always be thinking long term.
And if you’re thinking about going super niche, consider tying in buzz words that are relevant to your target market. It may be easier for someone to remember your name and associate it with the information you are trying to promote than just a generic name.
If you already have a blog or brand name and are just starting out it may not be too late to change it. And if you’re already in the thick of it, well yes, it’s possible to rebrand but it just won’t be easy (or fun).
Basically, when deciding on your blog or brand name the ultimate test is this – if you would be embarrassed introducing yourself with that name to the CEO of your dream brand partner company…it’s probably a good idea to rethink it. 🙂
2. CHECK TO SEE IF THE BLOG/SOCIAL NAME YOU WANT IS AVAILABLE