So you’re a blogger, influencer or content creator and ready to take the next step and start pitching to brands. Before you start, you’ll need to get all of your pitching materials together – your media kit, case studies and blogger rate sheet.  

Creating a blogger rate sheet is simple once you’ve figured out the key components which are understanding your influence, knowing the value of your work, what services you can offer a brand and how much you are going to charge for each service aka your blogger rates.

Gathering this information is an important step in the development of your business and monetizing your blog and social influence.

how to negotiate as a blogger

But First, What Is A Blogger Rate Sheet? 

Think of a blogger rate sheet as an ad rate sheet. If a company was charging advertising space on their website, tv channel or magazine they would have to tell the person looking to advertise how much it would cost for them to do so. This is basically what you are doing for brands just the outlet is your social media channel and blog and the viewers are your followers and fans.

And if you’re a content creator in addition to being an influencer, your blogger rate card is going to be a little more complicated since you have more services to offer than just exposure across your social media channels and website.

The Difference Between A Media Kit And Rate Sheet.

While some people use the terms interchangeably, a media kit and rate sheet are very different documents with totally different functions in the pitching and negotiation process.

Let’s go over them:

Media Kit: A media kit in the blogger/influencer world is a document that highlights key information and statistics about your blog and brand that a company would be interested in. You provide a media kit to brands you want to work with as a way to introduce yourself and show them why partnering with you would be beneficial to their company and goals/objectives.

Rate Sheet: A rate sheet is a simple document that is used when selling products or services. It typically includes details about the rate for each product or service you are offering the brand, and even potential packages or bundles.  

It’s important to understand that your media kit and rate sheet are typically presented at different times. A media kit is something you would send to a brand first when introducing yourself and pitching the partnership and the rate sheet is something you would send after the brand partner has shown interest in working with you.

What you CAN include in your media kit is an overview of the services you offer to help showcase your value…but remember, just don’t put a price tag on them to keep the conversation open. We’ll get into more about why this is important next.