One of the latest trends in influencer marketing is including Instagram Stories in your partnership, sponsorship or collab package with brands. It’s favorable to influencers because Instagram Stories are an effective way to promote your Instagram sponsorship without having to flood your feed with tons of permanent posts. For some reason, Stories don’t feel as “salesly” but maybe that’s because no matter what you are promoting to your followers, that message is going to disappear in just a short time.
Just because Stories that promote or endorse products don’t last forever, doesn’t mean they are exempt from proper disclosures required by law. Instagram Stories are treated the same as posts – if you have a “material connection” to anything in your Story then you have to disclose that connection to your followers…no matter what.