If you’re a blogger or influencer then Pinterest should already be a part of the arsenal of tools you’re using to grow your business. Many people don’t realize that Pinterest is a visual search engine – so just like Instagram, people search Pinterest for information and inspiration. And others that do understand the power of Pinterest often ask themselves how to use Pinterest for their blog so they can maximize the platform’s potential.
But why could Pinterest be just as valuable if not more to your brand than Instagram? It’s because people go to Pinterest with a problem (like where to travel on their next vacation, or what bathing suit they should order for their honeymoon) and find pictures that give them a solution (and leads them to a link to a website.) So because Pinterest can drive clicks to your website it has a higher potential to get you website traffic and inevitably more loyal followers and fans!
Here at Sidewalker Daily we work with brands on all things influencer marketing, and have the inside scoop as to what they’re looking for in partnerships. We are also here to help influencers grow their brand and business, addressing issues that may come up along the way. Our students are always trying to figure out ways to stand out and one of the best ways is to showcase your influence! Although Pinterest is often one of the forgotten social platforms, it’s definitely a force to be reckoned with!
Pinterest is one of the best ways to drive traffic to your website which should be a top priority for you while building your brand. Driving traffic to your website is super important as an influencer or blogger because (1) brands want this information when evaluating a partnership; (2) you can grow your email list; (3) you can build solid relationships with followers and fans; and (4) you have the potential to earn income from affiliate sales, services, products, ads etc.
So let’s dive into how to use Pinterest for your blog and brand to make sure you’re maximizing your Pinterest potential.
Since Pinterest is a visual search engine it gives you an opportunity to convey your brand vibe while also showing off the content you’re creating on your site. This means the hyper targeting of potential followers and fans who will love your blog and ultimately you!
There are so many things that go into a solid Pinterest strategy but for this specific article we’re going over the basics.
First things first- we need to talk about the algorithm. Yes, just like Instagram, Pinterest has an algorithm which controls which posts are populated on a user’s feed. And they’ve actually just recently updated their algorithm (le sigh) and made some changes to the way they are weighing and valuing a user’s actions. But don’t worry, we’ll be going over how to coexist with the algorithm throughout this article since we know it’s such a trigger point for all of us!
How To Use Pinterest For Your Blog: Leveraging Boards
Pinterest is a great opportunity to show the world your brand vibe and voice. All of your Pinterest boards should reflect the type of content and information you create for your followers and fans. Since you’ll also be using Pinterest for blog traffic growth, definitely don’t forget to promote your OWN content on your account, not just everyone else’s.
And if you do pin anything that isn’t from your blog or website, that’s definitely ok – just make sure it’s on-brand and linked to the article it says it’s linked to. One off-brand pin could make the difference between a quick glance at your page and a full follow. Also, keep in mind that sometimes links go dead (because pins have been online for such a long time), so you’ll want to double check.
And posting a pin with a dead link is a serious no-no when it comes to using Pinterest for blog traffic. It shows that you aren’t paying attention to what you’re promoting on your page. Yikes.
So What Should Go In Your Pinterest Boards?
Your first board should contain all of the pins from your blog and website, so visitors who stumble on your account can quickly get a good idea of what your blog or business is all about.
And don’t forget to use Pinterest to promote all those blog articles you write. Just make sure you include the corresponding Pinterest image in your boards too and that they are properly linked to your website so when someone sees your pin and is interested in the topic, they will click on the pin and voila…end up on your website!
There was a rumor floating around that Pinterest would consider you ‘spammy’ if you only promoted your own stuff which would inevitably affect your account. But thanks to a recent interview from a Pinterest employee we now know that Pin