11 Factors to Consider Before Hiring A Social Media Assistant


If your social media empire is at the point that you’re considering hiring a social media assistant then cheers to you! We’re all about getting extra support and sometimes it’s the exact thing you need to take your brand to the next level.

A social media assistant can be really vital to your success – that is if you find the right one. Finding quality and reliable help is challenging no matter what industry you’re in so finding a qualified social media assistant isn’t any different. We’ve put together some of the most helpful factors to consider during the hiring process to help you find someone who will be a great fit. 

social media assistant hiring tips

The reality is creating content takes A LOT of time and is only a part of what you need to run a successful business as an influencer or blogger. Since there are a finite number of hours in the day, you need all the support you can get to grow your brand (and even stay afloat).

We’re big fans of hiring a social media assistant to allow yourself the space to actually do the stuff you’re good at (and love to do) aka “YOUR genius.” It just doesn’t make sense to spend time doing administrative tasks when you could be spend that time on creating content that will make you money. 

For example, if you’re a travel blogger and love creating presets for your followers then you should spend most of your time taking pictures and editing photos- not physically posting on social media or following up with brands who haven’t paid you for your recent partnerships.

We all know running an online business is not as easy as it looks, so hiring a social media assistant can give you the opportunity to do what you love and do it well.

Don’t Be Desperate: Your Social Media Assistant Needs to Be a Good Match.

Since your social media assistant will be involved in your business (both professionally and personally) it’s important to find the right fit for you and your brand. Here are 11 things to keep in mind when hiring a social media assistant.

1. Do they have real work experience and available references?

In the professional world (just like in the dating world), there is a sea of “catfishes” that you have to wade through to find “the one.” It’s so easy to fudge a resume and make up prior work experience that you have to really make sure the person you hire actually knows what they are doing.

If you’re hiring someone locally then meet up with them in person to ask them tough questions face to face. Inquire about the relevant positions they’ve held and ask what their day to day was like. You’ll be surprised how quickly the line “Effectively managed social media accounts” on their resume can turn into “I just got coffee for the social media team.”

Meeting in person is a great way to get a feel for if they are telling the truth about all the amazing things they have done on their resume. It’s also the best way to see if you “vibe” with the person. For us, vibe is everything.

On the other hand, if you’re looking for a virtual social media assistant then we suggest interviewing them on Skype so you can get a feel for their personality and also make sure they are a real human and are who they say they are. You want to make sure that 23 year old Jenny from Montana is really not 54 year old John from Oklahoma – trust us weirder things have happened in the world. #justsaying

2. Do they understand the ins and outs of the social media world?

It’s important to keep in mind that while everything that has to do with social media may be second nature to you, for many people it’s like asking them to do calculus. Half the battle is finding a social media assistant who understands the fundamentals of your business so they can help you fly.  

While a social media assistant doesn’t have to be a connoisseur on every social media platform or app, they should definitely be proficient in the ones you use for your brand.

If your focus is mainly Instagram and Twitter then you need someone that understands the intricacies of those platforms. While it’s great if they are skilled in Facebook and Pinterest too, if you don’t use those platforms then those skills don’t really apply to you (at least not yet).

3. Do you need a social media assistant who has a similar skillset than you or a complementary one?

Not every social media assistant is created equal. Keep in mind that everyone has their own strengths and weaknesses so it’s important you know what help you actually need before starting the interview process. 

We suggest writing down a list of all the things that need to get done to successfully run your business and then narrow those down to what tasks you can actually outsource and what tasks you need to do yourself. This will help you figure out if you need to find someone who has a similar skillset to you or a complementary one – or maybe you even need 2 assistants!

Ok but really, if you can afford 2 social media assistants it’s nice to be able to hire someone who can act in your place when needed and then someone else that can help you run aspects of your business that you don’t like to do or you’re just not good at.

For example, if you’re a travel photographer and you need a set of 50 images edited with a 3 day turnaround but you are set to leave for a press trip the following day – having someone to stand in for you is immensely helpful. Yah sure you can hire it out but finding someone on short notice, who knows the ins and o