Influencer Contracts: Tips For Creators (Everything You Need To Know)

Brand Partnerships, Business Tips

influencer contracts tips for influencers and creators

Influencer Contracts: Tips For Creators (Everything you need to know)


If you’re an influencer or creator then that means you’re an entrepreneur and business owner and every business owner has to deal with contracts (even if we don’t want to). We’re sure you’ve heard so many things about contracts thrown around and may have questions like, “Are Influencer Contracts even necessary?” or “What do all these contract terms mean and should I agree?”

Here at Sidewalker Daily, we work with Creators and Influencers from around the globe on helping them build and scale their business. We also work with brands on their influencer marketing campaigns and social media strategy so we’re in a unique position in the Influencer Industry since we work closely with both creators and brands on both sides of the influencer marketing equation. 

If you’re serious about being a full-time creator or influencer and making sure your business is protected, then understanding influencer marketing agreements is an important step to make sure you’re set up for success.

Let’s dive in and go over what you need to know when it comes to Influencer Contracts so you can feel confident when the next one lands in your inbox!

What is an Influencer Contract?

An Influencer Contract is a legal document between an Influencer and a company that wants to engage the Influencer in some type of service. Typically, Influencer Contracts are related to brand partnerships, where a brand or company would like the Influencer or Creator to promote their product or service on the Influencer’s social or online platforms to reach the Influencer’s audience. 

A contract or agreement is a legal binding document that allows both parties protections if something goes wrong. While contracts sometimes can be dreaded, let’s shift our mindset and think of them of something positive for our businesses. They are a document that allows you to work out all the terms and conditions of the partnership before you press go, to make sure the partnership or business relationship has clear expectations for both sides from the beginning, to set up the partnership for success. Most times, when things go according to plan and everyone does what they said they were going to do, then contract doesn’t even come into play because it was not needed. It’s only when things DON’T go according to plan, that the contract will be brought up as a reference to make it right.

Why you need a Social Media Influencer Contract As A Creator.

An Influencer Contract is important for you to have when working with a brand or company because it outlines the terms of the agreement to make sure both the Influencer and the brand are on the same page when it comes to important aspects of what they agreed to such as:

  • deliverables,
  • rights to the content,
  • and even timeline.

Many times during phone calls, DMs or emails there can be misinterpretations and miscommunications so when a brand sends you their Influencer contract template, you can carefully review to make sure everything in there is in fact what you agreed to so there won’t be any surprises in the future. 

Do You Always Need An Instagram Influencer Contract?

The short answer is yes. If you want to protect yourself and your business, then you will need to have a contract in place for every brand partnership or deal you do with a company. Contracts don’t have to be pages and pages of complicated terms – it can be a document that outlines all of the major points of the working relationship and what was agreed to by both the influencer and the brand.  While you may find an influencer contract sample or a collaboration contract template online, it’s important to make sure the contract or agreement you use is specific to your situation and not just random contract terms you find online that actually do not protect you or keep your business safe.

We created our Understanding Negotiations and Contracts Course for Influencers and Creators to dive deep into the world of negotiating with brands and key contract terms you will likely see in your Influencer and Creator contracts. We even include an Influencer Contract Template as a bonus to the course so you can use that as a reference point or starting point with your personal lawyer who will be assisting you with your Influencer Contracts. It’s designed in a way to make it super easy for you and a brand to agree to the key partnership terms and make any edits you need before you send it over to them.

Who Is Supposed To Send The Contract – the Influencer or the Brand?

Typically the brand or company is the one to send a contract to the Influencer but in some cases the Influencer is the one to prepare and send the Influencer Contract PDF for the brand to review and sign. It depends on many factors but mainly larger companies have contracts and agreements they have to use pursuant to their company policy. Smaller companies or companies who have not worked with Influencers before, may not have a standard Influencer Contract in place and often ask the Influencer or Creator to send one over. This is why having an Influencer contract example to reference, like the one in our Understanding Negotiations and Contracts course, is a great place to start when it comes to working with brands.  

Three Super Important Things To Look Out For In A Contract As An Influencer Or Creator.

If a brand sends you a contract to sign then you need to review every word carefully before signing the agreement. Even if they tell you that the contract reflects everything you agreed to before – you still need to read it.

Not all brands are shady or trying to take advantage of you but sometimes there are honest mistakes made where the person you had been corresponding with on the brand side did not draft (or even read) the contract before sending and they are relying on the company’s lawyer or someone else on their team to prepare the contract for you.

Every smart business owner (including you) needs to read every contract word for word to make sure everything is good to go before they sign and it becomes legally binding.

Let’s go over three super important things to look out for in a contract as an Influencer or Creator: 

1) Make sure the brand did not sneak anything in the contract that you never agreed to.

Sometimes there is language they include that is standard contract language but we’re talking about material terms such as you agreed for them to use your photos on social media and the contract now says they can use your photo in any medium in the world including print advertising, billboards and even TV commercials. Make sure you’re not giving away any rights that you don’t know about because once you do…it may be too late to take it back.

2) Make sure everything in the contract reflects your needs too and not just the brands’.

For example, what are the deliverables you agreed to, how many rounds of revisions, what is the payment structure, when will you get paid? Contracts are not supposed to be one-sided and only protect the brand, they are supposed to protect both of you and outline all of the major terms and conditions that either person needs to feel confident in entering into the partnership or agreement.


3) Make sure you understand all the terms they use in the contract and actually knows what that means for you and your business.

For example,

  • Whitelisting,
  • Non-Compete Agreement,
  • Non-Disparagement clause,
  • Exclusivity etc.

When you sign an agreement and agree to terms you have to follow and stick to them, otherwise it may cost you down the line. How can you follow what you have in the contract if you don’t understand what it all means in the first place?

It’s important to understand these key Influencer contract terms to protect yourself now and in the future.

Can You Negotiate The Contract Terms In A Brand’s Contract?

Yes, absolutely.

Remember, you are a business owner too and you have to do and agree to what is in the best interest of your business. That may mean going back and forth with the brand before you agree to sign the final version of the contract because there are some things that you need to clarify, change or add before you can sign off.

As always be polite when you are negotiating and sometimes it’s helpful to hop on a call to go over key points. Brands deal with all types of contracts on a regular basis and are used to people requesting to change terms or negotiating points so be confident in standing up for yourself – it’s totally normal.

If you need help figuring out:

  • how to negotiate with brands,
  • what to say to get brands interested in working with you,
  • expert strategies to get paid more, or
  • would love to have the complex legal terms you see in contracts explained in an easy way where you actually know what they mean and understand what you’re signing

then you’ll love our Understanding Negotiations and Contracts Course. It’s a 2 hour professional course that gives you the tools and training you need to be confident and protect your business when working with brands and signing Influencer Contracts!    

So to summarize what we’ve gone over in this article, these are things to remember if you’re negotiating with brands and signing Creator or Influencer contracts:

1. It’s important to sign a contract to protect yourself and your business.

2. You don’t need to agree to everything that is in the contract the brand sends to you and it’s OK to negotiate the terms.

3. Always read the contract carefully before signing it to make sure everything you agreed to is reflected accurately in the agreement.

4. Make sure you understand all the terms they are putting in the contract and how they will use your content.

And last but not least, don’t hesitate to reach out to a professional influencer or creator coach for help if you’re struggling in your business, feel stuck or have questions that you want clear and straightforward answers to. By working with one of us, we can answer the specific questions you have for your business and come up with a tailored game plan to help you find success. To work with us in a private coaching session, all you have to do is click here.

If you found this article helpful, we’d love to hear your thoughts in the comments below!


All information provided on this Website has been prepared for general educational and informational purposes only. The information on this Website does not constitute, nor is it intended to be a substitute for, legal or financial advice and is general in nature.


Sidewalker Daily is a team of industry experts on both sides of the Influencer Industry. We work with Influencers, Creators, Bloggers and Digital Entrepreneurs through private coaching and online courses to help them make money and build successful businesses. We also work with brands to design their influencer campaigns and develop their social media strategy. Our unique position in the Influencer and Creator Industry allows us to provide valuable insight you won’t find anywhere else!


Sidewalker Daily is a team of industry experts on both sides of the Influencer Industry. We work with Influencers, Creators, Bloggers and Digital Entrepreneurs through private coaching and online courses to help them make money and build successful businesses. We also work with brands to design their influencer campaigns and develop their social media strategy. Our unique position in the Influencer and Creator Industry allows us to provide valuable insight you won't find anywhere else!


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