Negotiating to get your worth may be one of the most frustrating parts about being a blogger or influencer but at the end of the day, if you don’t stand up for yourself…who will? Since we work with brands on their influencer marketing initiatives, we’re going over how to negotiate as a blogger or influencer to land partnerships (and sharing some of the brand perspective while we’re at it).
Before we get into the good stuff, let’s talk about the main ingredient you need in any negotiation….CONFIDENCE. If you’re not confident about your work or value when pitching to brands, you need to work on that before you even start. If not, it will be an uphill battle because you need to feel good about what you’re selling (you and your skillset!)
Before trying to earn money on social media it’s a good idea to make sure your media kit is rock solid and your branding is on point because that’s the most sure way to land partnerships and collaborations. Not only will it show the client you’re worth it but also gives you the confidence to stand up for yourself when needed. Don’t forget to make sure your website is amazing too and you have case studies prepared for your past work so you’ll be able to not only prove your value, but show potential partners you’re a professional.
These things may seem simple but having your brand assets on point will do amazing things for your confidence. It’s kind of like when you go on a date – when you look and feel your best your confidence will be at an all time high versus if you showed up in your pajamas.
So let’s go over some essential negotiation tips that every blogger, influencer or content creator should know when pitching to brands.
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MEET THE EXPERTS
Nina ZadehDirector Of Partnerships, MBA
Clairesse BrogoittiDirector Of Business Affairs, JD
We’re industry experts devoted to helping travel bloggers get more partnerships, understand their value, and turn their travel influence into a legit business.
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