25 WAYS TO USE SOCIAL MEDIA FOR GOOD

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Social media is a way for influencers and creators to build a loyal audience who trusts their guidance as well as values their opinion and recommendations. Whether it be the best suitcase to buy for your next trip, the coolest hotel in Costa Rica or how to use social media for good – if you’re a creator who uses social media apps to promote yourself or your business, then you’re in a unique position to leverage all of the online credibility and relationships you have built over the years to make positive change in the world.

Here at Sidewalker Daily, we work with tons of different influencers on their business strategy and during a lot of our 1-on-1 coaching sessions we hear how overwhelming it is to work in the social media space and the toll it takes on us as creators and human beings. We always encourage our clients to try to incorporate ways to use social media for good as a way to alleviate this stress as there are so many benefits to doing so beyond just preserving your mental health and sanity – you get to make a positive impact on the lives of others and the planet…it’s a win-win!

We’ve been doing community service projects, volunteering and working with non-profits since childhood so we’ve applied that knowledge and experience to help all of you incorporate doing good on social media as part of your normal online (and offline) routine – not just a one-off new years resolution!

use social media for good

HOW TO MAKE AN IMPACT AND USE SOCIAL MEDIA FOR GOOD

While there are tons of way to giveback and make a difference, we’re sharing over 25 ways to use your social media for good and influence to make positive change to help others and the world! And we’re sharing all of the good work you do over at @sidewalkerdaily so don’t forget to tag us and hashtag #goodkarmasocial to keep us in the loop! 

DONATE YOUR TIME

Whether it’s volunteering or donating your time to help organize an event, create a social media calendar or even help with administrative work, many non-profits rely on dedicated and reliable volunteers to make their organization run.

ORGANIZE A VOLUNTEER GROUP

Volunteering with friends, family or your online community is a great way to share a special experience and create memories. If you’re looking to connect with your audience and followers offline, consider organizing a group volunteer session for your favorite non-profit!

OFFER YOUR SERVICES

You have more to offer a non-profit than you think! Consider offering your services at a discounted rate or donating them altogether. Whether it’s creating an informational video, helping with their social media strategy, or doing graphics for a fundraiser, leverage your valuable skillset to help the greater good!

HELP CREATE CONTENT

Many organizations need photographers and videographers to help capture the work they are doing in the community and at-large so they can share those moments with donors and supporters who have contributed to the cause. Capturing content at events or fundraisers can also help organizations secure future sponsorships and event goers because they will be able to give people and organizations a feel of what it’s like to be a sponsor or attend!

GIVE BACK WHILE TRAVELING

If you’re a traveler and want to make an impact in the communities you are visiting, consider doing a giveback on the trip. Whether it’s doing a beach cleanup, bringing school supplies to donate to an organization or volunteering at a local nonprofit, giving back to the community you are visiting will definitely be a trip highlight and experience you’ll never forget.

DONATE GOODS OR ITEMS

If you support a cause that is committed to helping others by providing them with goods and basic essentials, consider donating physical items. You can either drop off your donation in-person or if you’re donating from afar, order the item online and have it shipped to the organization directly.

MOBILIZE YOUR AUDIENCE

There is definitely power in numbers! Come up with creative ways to get your audience and followers involved in the organization you support or cause you care about. Whether it’s incentivizing them to donate to the organization of your choice or even encouraging them to find a cause that’s close to their heart, finding ways to mobilize your audience is a great way to “influence” people to do good.

BE AN ADVOCATE

While promoting a nonprofit or cause one time is helpful, getting behind something you care about and consistently promoting and advocating for them will exponentially increase the impact you are making to their organization. Your audience will get a deeper understanding of the nonprofit’s work and become invested after following along on the organization’s journey of helping the world!

PLAN AN EVENT

If you love to organize events, get people involved and raise money for a good cause then planning an event (on or offline) is a great option for you! You can promote the event through your social channels and help the organization raise money and funds through ticket sales or sponsorships. If it’s a success, consider making it an annual affair!

DONATE FUNDS

Whether you make a personal donation, or donate a portion of sales from your products or services, this is a great way to give back to an organization you care about. If you would like to encourage your audience to do the same, share a link to make it easy for them to contribute too. Many nonprofits need general unrestricted funds to run the organization so monetary donations are always much appreciated!

PLAN A FUNDRAISER

Fundraisers are a great way to help an organization raise the money they need to keep doing good work. Fundraisers don’t have to be complicated either – even a Facebook fundraiser or a local bake sale works! If you’re looking to do a bigger event for a nonprofit such as golf tournament or gala, get in touch with the organization to make it a team effort.

ORGANIZE A DRIVE

Organizing a drive for goods and items is a great way to get people involved in a cause. Whether it’s collecting canned goods for a food bank, school supplies for disadvantaged children, or even diapers for homeless families – ask your friends, family and followers to join you in collecting goods to donate. You can collect items locally and donate them directly to the organization or even host a virtual drive via an Amazon Wishlist and have everything shipped directly to the nonprofit!

PLAN A CAMPAIGN

Planning a social media campaign is a great way to give back to a nonprofit while leveraging your special skills and knowledge. Since you’re an expert in social media, consider planning a social media campaign in support of your chosen organization. Get fellow creators and influencers involved in your campaign to see the collective affect you have throughout the social media landscape!

PROMOTE AN EVENT

Organizations often have fundraising events, community events or volunteer events year round and need help promoting them to get people to attend. Reach out to a local nonprofit where the majority of your audience is based and ask them about upcoming events you can help promote on your social platforms, email list and network!

DONATE YOUR SPECIAL EVENT

Consider donating your special event or life event to a nonprofit. Whether it’s your birthday, baby shower, or even wedding – if you have everything you need consider asking for donations to a non-profit in lieu of gifts. Make sure people know where and how to best donate so they can make it count!

PROMOTE ON SOCIAL

If you care about an organization or cause, the easiest way to help out is to promote them on social media. Go all out and tag their social media handles, use their designated hashtag, promote their links and try to drive traffic to their page to give them the social media boost and exposure they deserve!

SPREAD THE WORD

Spread the word about a cause to friends, family and followers because the more people you can get involved with the organization the better. Tell everyone you know about the organization and the amazing work they are doing because word of mouth advertising has been effective since before social media was ever created!

HELP YOUR COMMUNITY

Get involved in your local community and give back to organizations doing work in your town. There are so many small local organizations doing good in your own neighborhood who need the support and it’s also a great way to get offline and connect with people outside of social media. If you’re a digital nomad and don’t feel connected to a community at the moment, consider volunteering when you go home to visit friends and family for the holidays.

RAISE AWARENESS

Educate yourself about a cause and/or issue and commit to raising awareness about it through social media. There are so many important issues in the world that people have no idea even exist. How can we all care about changing something that we don’t even know is an issue? Awareness about a cause is a big part of every organization’s mission so do your part to help them out and use social media for good!

GET BRANDS INVOLVED

If you have brand contacts and have done past partnerships with companies then consider reaching out to them to get involved with your organization of choice! Whether it’s pitching an event sponsorship, contributing to the awareness campaign you designed or even donating goods to the nonprofit you support, why not leverage that relationship to help others?

HIGHLIGHT OTHERS DOING GOOD

Pay attention to those doing good around you and give them a shout out on social media! Repost them on your social media account or highlight the work they are doing to add some additional exposure to their efforts and the cause they support. Promoting others giving back is also a great way to inspire your audience to get involved and do the same too!

UPDATE YOUR AUDIENCE

Updating your audience on social media about a campaign you asked them to donate to, or a project you are working on, is a great way to keep them in the loop and engaged with the organization you are supporting. Not only does it remind them about the cause, but it makes them feel a part of the journey!

DISASTER RELIEF

Raise money and get donations for organizations doing important work when natural disasters strike a community. Take immediate action by locating a credible nonprofit doing disaster relief in the area, find out what types of donations they are accepting, and promote them on your social media accounts. Monetary donations are usually preferred during disaster relief so the organization can get the exact supplies needed for the particular community in the most efficient way possible.

DO KIND DEEDS

While we’re so focused on social media and having a life online, don’t forget to be a normal human and do kind deeds for those around you! Even a smile or a compliment goes a long way – making a positive impact doesn’t always have to be measured in time, effort or money. Encourage your followers and audience on social media to do the same!

REPOST ON SOCIAL

If the organization or non-profit you support is active on social media and posts about the work they do, exciting updates or just all around good stuff they are doing for the world – take a second and repost on your account to share with your audience. No post creation or stressing about caption necessary!

THE GIFT OF GIVING

If you’re looking for the perfect birthday gift, holiday present, or thank you gift for someone, consider the gift of giving. Donate in their honor and let them know by sending a thoughtful card or note. It’s a great way to help others and also show love or appreciation to those you care about!

DONATE YOUR TIME

Whether it’s volunteering or donating your time to help organize an event, create a social media calendar or even help with administrative work, many non-profits rely on dedicated and reliable volunteers to make their organization run.

ORGANIZE A VOLUNTEER GROUP

Volunteering with friends, family or your online community is a great way to share a special experience and create memories. If you’re looking to connect with your audience and followers offline, consider organizing a group volunteer session for your favorite non-profit!

OFFER YOUR SERVICES

You have more to offer a non-profit than you think! Consider offering your services at a discounted rate or donating them altogether. Whether it’s creating an informational video, helping with their social media strategy, or doing graphics for a fundraiser, leverage your valuable skillset to help the greater good!

HELP CREATE CONTENT

Many organizations need photographers and videographers to help capture the work they are doing in the community and at-large so they can share those moments with donors and supporters who have contributed to the cause. Capturing content at events or fundraisers can also help organizations secure future sponsorships and event goers because they will be able to give people and organizations a feel of what it’s like to be a sponsor or attend!

GIVE BACK WHILE TRAVELING

If you’re a traveler and want to make an impact in the communities you are visiting, consider doing a giveback on the trip. Whether it’s doing a beach cleanup, bringing school supplies to donate to an organization or volunteering at a local nonprofit, giving back to the community you are visiting will definitely be a trip highlight and experience you’ll never forget.

DONATE GOODS OR ITEMS

If you support a cause that is committed to helping others by providing them with goods and basic essentials, consider donating physical items. You can either drop off your donation in-person or if you’re donating from afar, order the item online and have it shipped to the organization directly.

MOBILIZE YOUR AUDIENCE

There is definitely power in numbers! Come up with creative ways to get your audience and followers involved in the organization you support or cause you care about. Whether it’s incentivizing them to donate to the organization of your choice or even encouraging them to find a cause that’s close to their heart, finding ways to mobilize your audience is a great way to “influence” people to do good.

BE AN ADVOCATE

While promoting a nonprofit or cause one time is helpful, getting behind something you care about and consistently promoting and advocating for them will exponentially increase the impact you are making to their organization. Your audience will get a deeper understanding of the nonprofit’s work and become invested after following along on the organization’s journey of helping the world!

PLAN AN EVENT

If you love to organize events, get people involved and raise money for a good cause then planning an event (on or offline) is a great option for you! You can promote the event through your social channels and help the organization raise money and funds through ticket sales or sponsorships. If it’s a success, consider making it an annual affair!

DONATE FUNDS

Whether you make a personal donation, or donate a portion of sales from your products or services, this is a great way to give back to an organization you care about. If you would like to encourage your audience to do the same, share a link to make it easy for them to contribute too. Many nonprofits need general unrestricted funds to run the organization so monetary donations are always much appreciated!

PLAN A FUNDRAISER

Fundraisers are a great way to help an organization raise the money they need to keep doing good work. Fundraisers don’t have to be complicated either – even a Facebook fundraiser or a local bake sale works! If you’re looking to do a bigger event for a nonprofit such as golf tournament or gala, get in touch with the organization to make it a team effort.

ORGANIZE A DRIVE

Organizing a drive for goods and items is a great way to get people involved in a cause. Whether it’s collecting canned goods for a food bank, school supplies for disadvantaged children, or even diapers for homeless families – ask your friends, family and followers to join you in collecting goods to donate. You can collect items locally and donate them directly to the organization or even host a virtual drive via an Amazon Wishlist and have everything shipped directly to the nonprofit!

PLAN A CAMPAIGN

Planning a social media campaign is a great way to give back to a nonprofit while leveraging your special skills and knowledge. Since you’re an expert in social media, consider planning a social media campaign in support of your chosen organization. Get fellow creators and influencers involved in your campaign to see the collective affect you have throughout the social media landscape!

PROMOTE AN EVENT

Organizations often have fundraising events, community events or volunteer events year round and need help promoting them to get people to attend. Reach out to a local nonprofit where the majority of your audience is based and ask them about upcoming events you can help promote on your social platforms, email list and network!

DONATE YOUR SPECIAL EVENT

Consider donating your special event or life event to a nonprofit. Whether it’s your birthday, baby shower, or even wedding – if you have everything you need consider asking for donations to a non-profit in lieu of gifts. Make sure people know where and how to best donate so they can make it count!

PROMOTE ON SOCIAL

If you care about an organization or cause, the easiest way to help out is to promote them on social media. Go all out and tag their social media handles, use their designated hashtag, promote their links and try to drive traffic to their page to give them the social media boost and exposure they deserve!

SPREAD THE WORD

Spread the word about a cause to friends, family and followers because the more people you can get involved with the organization the better. Tell everyone you know about the organization and the amazing work they are doing because word of mouth advertising has been effective since before social media was ever created!

HELP YOUR COMMUNITY

Get involved in your local community and give back to organizations doing work in your town. There are so many small local organizations doing good in your own neighborhood who need the support and it’s also a great way to get offline and connect with people outside of social media. If you’re a digital nomad and don’t feel connected to a community at the moment, consider volunteering when you go home to visit friends and family for the holidays.

RAISE AWARENESS

Educate yourself about a cause and/or issue and commit to raising awareness about it through social media. There are so many important issues in the world that people have no idea even exist. How can we all care about changing something that we don’t even know is an issue? Awareness about a cause is a big part of every organization’s mission so do your part to help them out and use social media for good!

GET BRANDS INVOLVED

If you have brand contacts and have done past partnerships with companies then consider reaching out to them to get involved with your organization of choice! Whether it’s pitching an event sponsorship, contributing to the awareness campaign you designed or even donating goods to the nonprofit you support, why not leverage that relationship to help others?

HIGHLIGHT OTHERS DOING GOOD

Pay attention to those doing good around you and give them a shout out on social media! Repost them on your social media account or highlight the work they are doing to add some additional exposure to their efforts and the cause they support. Promoting others giving back is also a great way to inspire your audience to get involved and do the same too!

UPDATE YOUR AUDIENCE

Updating your audience on social media about a campaign you asked them to donate to, or a project you are working on, is a great way to keep them in the loop and engaged with the organization you are supporting. Not only does it remind them about the cause, but it makes them feel a part of the journey!

DISASTER RELIEF

Raise money and get donations for organizations doing important work when natural disasters strike a community. Take immediate action by locating a credible nonprofit doing disaster relief in the area, find out what types of donations they are accepting, and promote them on your social media accounts. Monetary donations are usually preferred during disaster relief so the organization can get the exact supplies needed for the particular community in the most efficient way possible.

DO KIND DEEDS

While we’re so focused on social media and having a life online, don’t forget to be a normal human and do kind deeds for those around you! Even a smile or a compliment goes a long way – making a positive impact doesn’t always have to be measured in time, effort or money. Encourage your followers and audience on social media to do the same!

REPOST ON SOCIAL

If the organization or non-profit you support is active on social media and posts about the work they do, exciting updates or just all around good stuff they are doing for the world – take a second and repost on your account to share with your audience. No post creation or stressing about caption necessary!

THE GIFT OF GIVING

If you’re looking for the perfect birthday gift, holiday present, or thank you gift for someone, consider the gift of giving. Donate in their honor and let them know by sending a thoughtful card or note. It’s a great way to help others and also show love or appreciation to those you care about!

HOW TO USE SOCIAL MEDIA WISELY WHEN PROMOTING NON-PROFITS

Figuring out how to use social media wisely and mindfully when you’re working with a nonprofit and promoting them on your social media platform is very important. While it may seem like choosing just any nonprofit to support is a good idea, we would definitely recommend putting in some work beforehand. First of all, you are using your platform to promote an organization which means you are inherently aligning yourself with that cause and non-profit. Do your research and find out more about their work, the programs they run and if donors or supporters came across any problems in the past. Just like working with a brand and aligning yourself with a for-profit company, you should treat a non-profit or cause with the same vetting process.

HOW TO CHOOSE THE RIGHT NON-PROFIT OR CAUSE TO SUPPORT

It’s really important to find the right organization, cause or non-profit to support when looking to use your social media for good. While of course, helping others no matter the cause is always positive, we encourage you to find an organization that means something to you personally. Whether it’s an organization in your hometown or one doing work abroad, research organizations and find out their mission, what type of work they are doing to work towards that mission and how best you can help out.

Also, you have to consider whether you want opportunities to work with an organization offline and in-person (i.e. sticking local) or would like to help spread awareness and raise funds for a cause doing work nationally or even internationally. You can always start to work with a few causes and either keep up with all of them throughout the year or see which one is the best fit for you and really become an advocate for their cause.

There’s no right or wrong answer to any of this, it’s just that doing good and helping others means different things to different people and we want to make sure you find the right fit for you to make you excited about using your social media and influence for good.

HOW TO SHARE YOUR VOLUNTEER EXPEREINCE WITH YOUR AUDIENCE IN A RESPECTFUL AND SENSITIVE MANNER

While you may be super excited to share the pictures and videos from your in-person volunteer experience, you need to be sensitive to the images you are sharing on social media. Some people may not want their image circulated and also for adults and children who are seeking refuge from domestic violence, it may actually put them in danger.

Always ask for consent from adults and parents if you are volunteering with children to take their picture and share it on social media. A good rule of thumb is to ask the volunteer coordinator or someone from the organization before you attend the event what their policy is for pictures and if you are allowed to share images of the people they serve on social media.

Every organization is different and while some non-profits may not allow photos during the event, others may have image releases on file and it could be totally fine, while others might specify the types of photos that are allowed to be shared with your audience on social media. Remember, helping vulnerable families and children is a sensitive matter and you always want to be respectful of them and their stories and letting them be in control of the parts of their lives they publicize on the internet for the world to see.

PROMOTING THE POSITIVE IMPACT OF SOCIAL MEDIA

While the impact of social media may be up for debate and the negative affects that social media has on our society often come into focus when critics decide to weigh in…there are also so many good things about social media that get overlooked. Let’s give everyone something to talk about that shows the positive affects social media can have on our lives and global community.

Encourage your audience to use their social media platforms (big or small) to inspire their friends, family and followers in a positive way to help other too! Whether it’s asking them to support your organization of choice or giving them helpful tips to get involved with a nonprofit that resonates with what they believe in and stand for, we can use this powerful platform to make some real change in the world.

While you may use your social media platforms and influence to earn a living, the goal is also to leverage that power you have to spread positivity and make an impact. There are so many benefits of social media and it’s our job to spread awareness, educate people and give them the reasons why social media is good by sharing our experience and the “feel good” work we do on our platforms.

So now that you know some ways to use your social media for good, you’re probably wondering, “where do I even start?” Here at Sidewalker Daily, our internal motto is “small change affects big change” so even if you can do just one small thing to use your social media for good that’s one step in the right direction. Whether it’s one story post with a swipe up, or showing up to a volunteer session for a couple of hours, those efforts are making an impact and positive change in the lives of others.

And while these things may seem like a small gesture  or “not enough” to you, we can tell you with confidence that it’s a huge deal for non-profits. This especially is true for small and emerging organizations who have bootstrapped budgets for marketing and rely on the kindness of volunteers to help run their programs and supporters to help spread awareness about their cause.

We hope you enjoyed our article on how to use social media for social good and if you’re interested in learning more about the ways to make impact through social media and leveraging your influence for good, sign up for our email list to be kept up to date on new resources and articles that come out. You can also head over to the Good Karma Social Club where we’ll be sharing everything you need to know about how to make a difference in the world!

Lastly, if you’re looking to be inspired by other creators who are using their influence in a positive way, make sure you follow our Instagram account, @sidewalkerdaily, for more examples of using social media for good!