25 WAYS TO USE SOCIAL MEDIA FOR GOOD

0 Shares

Social media is a way for influencers and creators to build a loyal audience who trusts their guidance as well as values their opinion and recommendations. Whether it be the best suitcase to buy for your next trip, the coolest hotel in Costa Rica or how to use social media for good – if you’re a creator who uses social media apps to promote yourself or your business, then you’re in a unique position to leverage all of the online credibility and relationships you have built over the years to make positive change in the world.

Here at Sidewalker Daily, we work with tons of different influencers on their business strategy and during a lot of our 1-on-1 coaching sessions we hear how overwhelming it is to work in the social media space and the toll it takes on us as creators and human beings. We always encourage our clients to try to incorporate ways to use social media for good as a way to alleviate this stress as there are so many benefits to doing so beyond just preserving your mental health and sanity – you get to make a positive impact on the lives of others and the planet…it’s a win-win!

We’ve been doing community service projects, volunteering and working with non-profits since childhood so we’ve applied that knowledge and experience to help all of you incorporate doing good on social media as part of your normal online (and offline) routine – not just a one-off new years resolution!

use social media for good

HOW TO MAKE AN IMPACT AND USE SOCIAL MEDIA FOR GOOD

While there are tons of way to giveback and make a difference, we’re sharing over 25 ways to use your social media for good and influence to make positive change to help others and the world! And we’re sharing all of the good work you do over at @sidewalkerdaily so don’t forget to tag us and hashtag #goodkarmasocial to keep us in the loop! 

DONATE YOUR TIME

Whether it’s volunteering or donating your time to help organize an event, create a social media calendar or even help with administrative work, many non-profits rely on dedicated and reliable volunteers to make their organization run.

ORGANIZE A VOLUNTEER GROUP

Volunteering with friends, family or your online community is a great way to share a special experience and create memories. If you’re looking to connect with your audience and followers offline, consider organizing a group volunteer session for your favorite non-profit!

OFFER YOUR SERVICES

You have more to offer a non-profit than you think! Consider offering your services at a discounted rate or donating them altogether. Whether it’s creating an informational video, helping with their social media strategy, or doing graphics for a fundraiser, leverage your valuable skillset to help the greater good!

HELP CREATE CONTENT

Many organizations need photographers and videographers to help capture the work they are doing in the community and at-large so they can share those moments with donors and supporters who have contributed to the cause. Capturing content at events or fundraisers can also help organizations secure future sponsorships and event goers because they will be able to give people and organizations a feel of what it’s like to be a sponsor or attend!

GIVE BACK WHILE TRAVELING

If you’re a traveler and want to make an impact in the communities you are visiting, consider doing a giveback on the trip. Whether it’s doing a beach cleanup, bringing school supplies to donate to an organization or volunteering at a local nonprofit, giving back to the community you are visiting will definitely be a trip highlight and experience you’ll never forget.

DONATE GOODS OR ITEMS

If you support a cause that is committed to helping others by providing them with goods and basic essentials, consider donating physical items. You can either drop off your donation in-person or if you’re donating from afar, order the item online and have it shipped to the organization directly.

MOBILIZE YOUR AUDIENCE

There is definitely power in numbers! Come up with creative ways to get your audience and followers involved in the organization you support or cause you care about. Whether it’s incentivizing them to donate to the organization of your choice or even encouraging them to find a cause that’s close to their heart, finding ways to mobilize your audience is a great way to “influence” people to do good.

BE AN ADVOCATE

While promoting a nonprofit or cause one time is helpful, getting behind something you care about and consistently promoting and advocating for them will exponentially increase the impact you are making to their organization. Your audience will get a deeper understanding of the nonprofit’s work and become invested after following along on the organization’s journey of helping the world!

PLAN AN EVENT

If you love to organize events, get people involved and raise money for a good cause then planning an event (on or offline) is a great option for you! You can promote the event through your social channels and help the organization raise money and funds through ticket sales or sponsorships. If it’s a success, consider making it an annual affair!

DONATE FUNDS

Whether you make a personal donation, or donate a portion of sales from your products or services, this is a great way to give back to an organization you care about. If you would like to encourage your audience to do the same, share a link to make it easy for them to contribute too. Many nonprofits need general unrestricted funds to run the organization so monetary donations are always much appreciated!

PLAN A FUNDRAISER

Fundraisers are a great way to help an organization raise the money they need to keep doing good work. Fundraisers don’t have to be complicated either – even a Facebook fundraiser or a local bake sale works! If you’re looking to do a bigger event for a nonprofit such as golf tournament or gala, get in touch with the organization to make it a team effort.

ORGANIZE A DRIVE

Organizing a drive for goods and items is a great way to get people involved in a cause. Whether it’s collecting canned goods for a food bank, school supplies for disadvantaged children, or even diapers for homeless families – ask your friends, family and followers to join you in collecting goods to donate. You can collect items locally and donate them directly to the organization or even host a virtual drive via an Amazon Wishlist and have everything shipped directly to the nonprofit!

PLAN A CAMPAIGN

Planning a social media campaign is a great way to give back to a nonprofit while leveraging your special skills and knowledge. Since you’re an expert in social media, consider planning a social media campaign in support of your chosen organization. Get fellow creators and influencers involved in your campaign to see the collective affect you have throughout the social media landscape!

PROMOTE AN EVENT

Organizations often have fundraising events, community events or volunteer events year round and need help promoting them to get people to attend. Reach out to a local nonprofit where the majority of your audience is based and ask them about upcoming events you can help promote on your social platforms, email list and network!

DONATE YOUR SPECIAL EVENT

Consider donating your special event or life event to a nonprofit. Whether it’s your birthday, baby shower, or even wedding – if you have everything you need consider asking for donations to a non-profit in lieu of gifts. Make sure people know where and how to best donate so they can make it count!

PROMOTE ON SOCIAL

If you care about an organization or cause, the easiest way to help out is to promote them on social media. Go all out and tag their social media handles, use their designated hashtag, promote their links and try to drive traffic to their page to give them the social media boost and exposure they deserve!

SPREAD THE WORD

Spread the word about a cause to friends, family and followers because the more people you can get involved with the organization the better. Tell everyone you know about the organization and the amazing work they are doing because word of mouth advertising has been effective since before social media was ever created!

HELP YOUR COMMUNITY

Get involved in your local community and give back to organizations doing work in your town. There are so many small local organizations doing good in your own neighborhood who need the support and it’s also a great way to get offline and connect with people outside of social media. If you’re a digital nomad and don’t feel connected to a community at the moment, consider volunteering when you go home to visit friends and family for the holidays.