For Brands, Tourism Boards, Agencies, Hotels + Destinations

Sidewalker Daily
Sidewalker Daily

But first, who is Sidewalker Daily?

Sidewalker Daily is a marketing consulting agency who works on both sides of the influencer equation. On one hand, we work with destinations, brands, and hospitality clients on their influencer marketing initiatives and social media strategy. On the other hand, we work with influencers, bloggers and creators to help transform their travel influence, provide opportunities through Sidewalker Daily’s signature Press Trip Program and create sustainable businesses online.

By managing influencer campaigns for clients such as the Costa Rica Tourism Board, Jetsetter, Couples Resorts, Cayo Espanto, Hawks Cay Resort and more, our team is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Our unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved. From beautiful imagery to engaging video content, the influencers we work with not only produce incredible marketing assets to utilize across all platforms but also bring exponential exposure to our clients. 

With the influencer marketing industry changing at rapid speed, we’re in the trenches and on the pulse of trends to ensure every campaign we design is innovative and relevant to our client’s unique goals. We believe that strategic partnerships are essential in elevating brand awareness, and work hard to leverage partners on each campaign we produce to maximize ROI for our clients.

Case studies provided upon request.

holly zawyer

“The most valuable part of working with Sidewalker Daily is being able to access their rolodex of contacts and use their personal relationships with influencers and content creators in the travel industry. The team’s genuine and authentic spirit motivates influencers to over deliver, providing a strong return on investment for our clients.”

Sidewalker Daily

Why You Need Influencer Marketing…Yesterday!

We understand that influencer marketing is still a grey area for most brands and destinations but with 92% of consumers trusting the authority of an influencer over a celebrity or traditional advertisement, it’s time to start making moves NOW.

Making the decision to incorporate influencer marketing is a no brainer but ultimately, it’s not worth it if you’re not doing it RIGHT.

Let’s start with the basics:

  • Not every “influencer” is created equal. Just because they have a lot of followers, doesn’t (1) mean they are real, (2) mean the followers are your target market.
  • There is a wide spectrum of influencers that you should be aware of – from Micro Influencers to Power Middles to the Celebrity Influencer – they each bring something different to the table. Depending on your goals and objectives, deciding which type of influencer to work with is an integral part of the success of your campaign.
  • Content is king. Likes, comments and views are a great way to measure engagement but if you’re not leveraging your budget to have influencers create usable content for your other marketing initiatives then you’re seriously missing out.

Influencer Marketing Is Here To Stay.

It is without a doubt that influencers are quickly replacing digital advertising methods. Don’t just take our word for it, the proof is in the pudding:

  • Approximately 200 million people are using ad-blockers but influencer marketing allows you to reach customers regardless.
  • The top 13% of brands engaging in influencer marketing make $20 or more per dollar spent.
  • 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger – so bigger isn’t always better.
Sidewalker Daily


Content creation is one of the most valuable components of influencer marketing. Having the right images and videos to showcase your destination or brand is the secret to a successful online and social media campaign.

Gain more exposure for your brand or destination by implementing promotions and giveaways to do just that. We’ll create activations that will attract the right audience and customers so you can ensure your giveaways and promotions will be effective.

We’ll come to you and provide your team with customized in-person training to make sure they have a grasp on the influencer industry and understand how to effectively implement initiatives for your specific brand or destination.

We’ll work closely with your team to understand your brand or destination’s core objectives then develop and implement a strategy to achieve your goals, while guiding you every step of the way!

Let our team organize your next influencer press trip. Whether it’s a solo or group trip, we’ll match the best influencers to your destination to make sure it’s a home run on the content creation side as well as provides you with exponential exposure. 

We understand that you need to make sure every marketing dollar spent is accounted for and your influencer marketing initiatives are actually worth it. We provide comprehensive analytics and reporting to do just that. 

Prevent influencer fraud by only working with fully vetted influencers with authentic followings and proven value. Our internal vetting system will alleviate the risk and stress of an influencer witch hunt.

Ensure all influencer marketing initiatives and campaigns have the proper contracts and forms in place as well as comply with legal and industry regulations  to protect your brand. 

“Nina has incredible work ethic, she is proactive and dedicated to both her clients and creators equally.” – @amyseder + @bburkley

Brandon Burkely &