LET’S WORK TOGETHER!
For Brands, Tourism Boards, Agencies, Hotels + Destinations
But first, who is Sidewalker Daily?
Sidewalker Daily is a marketing consulting agency who works on both sides of the influencer equation. On one hand, we work with destinations, brands, and hospitality clients on their influencer marketing initiatives and social media strategy. On the other hand, we work with influencers, bloggers and creators to help transform their travel influence, provide opportunities through Sidewalker Daily’s signature Press Trip Program and create sustainable businesses online.
By managing influencer campaigns for clients such as the Costa Rica Tourism Board, Jetsetter, Couples Resorts, Cayo Espanto, Hawks Cay Resort and more, our team is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Our unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved. From beautiful imagery to engaging video content, the influencers we work with not only produce incredible marketing assets to utilize across all platforms but also bring exponential exposure to our clients.
With the influencer marketing industry changing at rapid speed, we’re in the trenches and on the pulse of trends to ensure every campaign we design is innovative and relevant to our client’s unique goals. We believe that strategic partnerships are essential in elevating brand awareness, and work hard to leverage partners on each campaign we produce to maximize ROI for our clients.
Case studies provided upon request.
“The most valuable part of working with Sidewalker Daily is being able to access their rolodex of contacts and use their personal relationships with influencers and content creators in the travel industry. The team’s genuine and authentic spirit motivates influencers to over deliver, providing a strong return on investment for our clients.”
Why You Need Influencer Marketing…Yesterday!
We understand that influencer marketing is still a grey area for most brands and destinations but with 92% of consumers trusting the authority of an influencer over a celebrity or traditional advertisement, it’s time to start making moves NOW.
Making the decision to incorporate influencer marketing is a no brainer but ultimately, it’s not worth it if you’re not doing it RIGHT.
Let’s start with the basics:
- Not every “influencer” is created equal. Just because they have a lot of followers, doesn’t (1) mean they are real, (2) mean the followers are your target market.
- There is a wide spectrum of influencers that you should be aware of – from Micro Influencers to Power Middles to the Celebrity Influencer – they each bring something different to the table. Depending on your goals and objectives, deciding which type of influencer to work with is an integral part of the success of your campaign.
- Content is king. Likes, comments and views are a great way to measure engagement but if you’re not leveraging your budget to have influencers create usable content for your other marketing initiatives then you’re seriously missing out.