LET’S WORK TOGETHER!
For Brands, Tourism Boards, Agencies, Hotels + Destinations
But first, who is Sidewalker Daily?
Sidewalker Daily is a marketing consulting agency who works on both sides of the influencer equation. On one hand, we work with destinations, brands, and hospitality clients on their influencer marketing initiatives and social media strategy. On the other hand, we work with influencers, bloggers and creators to help transform their travel influence, provide opportunities through Sidewalker Daily’s signature Press Trip Program and create sustainable businesses online.
By managing influencer campaigns for clients such as the Costa Rica Tourism Board, Jetsetter, Couples Resorts, Cayo Espanto, Hawks Cay Resort and more, our team is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Our unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved. From beautiful imagery to engaging video content, the influencers we work with not only produce incredible marketing assets to utilize across all platforms but also bring exponential exposure to our clients.
With the influencer marketing industry changing at rapid speed, we’re in the trenches and on the pulse of trends to ensure every campaign we design is innovative and relevant to our client’s unique goals. We believe that strategic partnerships are essential in elevating brand awareness, and work hard to leverage partners on each campaign we produce to maximize ROI for our clients.
Case studies provided upon request.
“The most valuable part of working with Sidewalker Daily is being able to access their rolodex of contacts and use their personal relationships with influencers and content creators in the travel industry. The team’s genuine and authentic spirit motivates influencers to over deliver, providing a strong return on investment for our clients.”
Why You Need Influencer Marketing…Yesterday!
We understand that influencer marketing is still a grey area for most brands and destinations but with 92% of consumers trusting the authority of an influencer over a celebrity or traditional advertisement, it’s time to start making moves NOW.
Making the decision to incorporate influencer marketing is a no brainer but ultimately, it’s not worth it if you’re not doing it RIGHT.
Let’s start with the basics:
- Not every “influencer” is created equal. Just because they have a lot of followers, doesn’t (1) mean they are real, (2) mean the followers are your target market.
- There is a wide spectrum of influencers that you should be aware of – from Micro Influencers to Power Middles to the Celebrity Influencer – they each bring something different to the table. Depending on your goals and objectives, deciding which type of influencer to work with is an integral part of the success of your campaign.
- Content is king. Likes, comments and views are a great way to measure engagement but if you’re not leveraging your budget to have influencers create usable content for your other marketing initiatives then you’re seriously missing out.
Influencer Marketing Is Here To Stay.
It is without a doubt that influencers are quickly replacing digital advertising methods. Don’t just take our word for it, the proof is in the pudding:
- Approximately 200 million people are using ad-blockers but influencer marketing allows you to reach customers regardless.
- The top 13% of brands engaging in influencer marketing make $20 or more per dollar spent.
- 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger – so bigger isn’t always better.
SERVICES OUR CLIENTS LOVE
Our goal is to connect you or your clients with the best influencers and content creators in the world to create re-usable assets, expand your reach, maximize ROI and insert your brand into relevant media conversations. Since we like our services like our clothing – tailor made- we offer different options depending on what you need. Your success is our success and we want to ensure that working with us fits your unique goals and budget. You can inquire about one of our options below or reach out to hello@sidewalkerdaily.com for more information. We look forward to working together!
1 HOUR CONSULTING SESSION
$197
If you’re struggling with your social media strategy or influencer marketing strategy, or just want to learn how it works we can answer your questions in this 1 hour consulting session. This session includes:
- 1 Hour Phone or Video consulting session with a social media and influencer expert giving you individualized advice for your brand or company
- Work together to understand your goals and objectives with social media and influencer marketing
- Develop a strategy and gameplan to set you up for success
- Available to answer any business, marketing, social media or industry questions such as how to work with influencers, what social media platforms you should be using for your business, how to select influencers, digital strategies that drive brand awareness and anything else you’re dying to know
- Perfect for an emerging brand, start-up or small company who has found difficulty trying to navigate the social media landscape and/or influencer marketing industry
Monthly Retainer
If you’re a company, brand or PR company looking to outsource your influencer marketing services, we can step in and become part of the team and handle all things influencer related so you can focus on everything else! Our white label services are popular for companies who are not ready to build out a department internally but need that full-time support.
– WORD ON THE SIDEWALK –
“Sidewalker Daily is an expert in travel influencer marketing. They have strategic relationships that help you find and engage influencers & partners in innovative ways that both amplify your brand and prove positive ROI for your business.“
– Molly Steinkrauss | Director of Director of Brand and Communications, Member Experience at TripAdvisor
“Sidewalker Daily’s knowledge and passion for working with social media influencers shines through naturally. They designed and executed the Costa Rica Tourism Board’s first ever social media influencer campaign, which ended up becoming one of our most successful initiatives ever! Sidewalker Daily is very well connected in the industry and knows the right influencers that will carry the message across and provide the biggest ROI. They are visionary and ahead of the trends in the travel influencer space – their deep love for their craft is truly contagious.”
– Ines Cano | Vice President, PR at NJF
“I absolutely loved working with Sidewalker Daily and would definitely recommend them to anyone looking for a great trip. Sidewalker Daily really knows how to curate the best kind of trips- they’re able to get the most fun and creative people together and build the trip around really getting the best experience possible!”
– Tezza (@tezza) | Press Trip
“Sidewalker Daily is one of the only companies in the industry that is one step ahead of the game. They are so knowledgeable about the influencer market as well as the brand side in this quick evolving digital market we are in. They organized a press trip I went on to Costa Rica with Jetsetter.com and I was so impressed how organized it was and how smooth the trip went. Clairesse is a dream to work with, she’s so on top of it and helpful with anything you need. I also did another trip to Tuscany, Italy with Jetsetter-produced by Sidewalker and it was one of my favorite trips. It’s such a pleasure working with both Clairesse and Nina- they make everything so easy and fun, allowing me to create the best content I can. Hope to continue to work with them in the future!”
– Nicole (@nicoleisaacs) | Press Trip
“I had a fantastic experience working with Clairesse and Nina of Sidewalker Daily on a successful influencer marketing project. They have vision and the project management skills required to make the impossible happen. They are very focused on delivering value and leveraging opportunities to their clients and go above and beyond to make it happen. They are savvy, smart, connected and easy to work with. I highly recommend!”
– Danielle Finnegan | Director of Public Relations and Communications at Four Seasons Resort Costa Rica
“The most valuable part of working with Sidewalker Daily is being able to access their rolodex of contacts and use their personal relationships with influencers and content creators in the travel industry. The team’s genuine and authentic spirit motivates influencers to over deliver, providing a strong return on investment for our clients.
– Holly Zawyer | Managing Director Miami at Zapwater Communications
“What I love about the Sidewalker Daily team is how well the team understands the industry on the brand and influencer side. They’re efficient, reliable and know exactly what their clients are looking for! They also plan amazing press trips and know exactly what content creators need to provide the best content for their clients!“
– Christine (@tourdelust) | Press Trip
“Nina and the Sidewalker Daily team put together one of the best and most organized press trip opportunities I’ve ever had the pleasure of participating in. Communication was clear, prompt, and always professional. In addition to this press trip being so organized, it was also easy going! Although an influencer is working during a press trip, this one was never stressful or overbearing. The vibe was easygoing, the deliverables were reasonable, and I made some wonderful friends in the process.”
– Ashley (@heyashleyrenne) | Press Trip
MEET OUR DIRECTORS
Director of Partnerships
Nina Zadeh is the co-founder and Director of Partnerships at Sidewalker Daily. By managing influencer press trips for clients such as the Costa Rica Tourism Board, Nina is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Nina’s unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved.
Since 2009, Nina has also worked as a brand strategist and strategic partnership consultant to fashion and lifestyle companies. She has helped her clients land partnerships with major brands such as Whole Foods Markets, Lord & Taylor and Contiki Tours, among many others.
Nina received her MBA in Marketing from Fordham University in New York City and holds a B.A. in Economics and Communications from Boston College. Fun fact: Nina grew up between the Bahamas, France, Miami and Dubai and speaks four languages. She now lives in South Florida with her husband, daughter and beagle mix Riley.
Director of Business Affairs
Clairesse Brogoitti is the co-founder and Director of Business Affairs at Sidewalker Daily. Clairesse spends her days negotiating brand deals, managing the Sidewalker Daily brand and producing press trip and influencer campaigns for companies. Her unique law and business background allows her to shed light on multiple facets of the ever-changing influencer industry and support influencers on figuring out the best brand and business strategy to meet their unique goals.
Clairesse has worked as a social media and brand strategist to travel, fashion, nonprofit, food and lifestyle companies. She has helped her clients land strategic partnerships with major brands such as Escada, Drybar, and Kendra Scott, among many others. Prior to Sidewalker Daily, Clairesse practiced law in Los Angeles and worked with start up companies in both a business and legal capacity.
Clairesse Brogoitti graduated from Boston College with a B.A. in Communications and Sociology. She received her JD from Pepperdine School of Law and is a Fellow of the Palmer Center for Entrepreneurship & Law. She Clairesse holds 2 U.S. Patents for her invention in the cosmetics industry. Fun fact: Clairesse grew up in a pineapple field on a volcano in Hawaii and lives between Rome, Miami and Los Angeles.
Sidewalker Daily is committed to bridging the gap between travel brands and content creators by providing unparalleled support and educational resources on best industry practices. As experts on both sides of the equation, we’re dedicated to brands and creators equally and will always strive to facilitate partnerships that are a win-win for all involved.