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For Brands, Tourism Boards, Agencies, Hotels + Destinations
Why You Need Influencer Marketing…Yesterday!
We understand that influencer marketing is still a grey area for most brands and destinations but with 92% of consumers trusting the authority of an influencer over a celebrity or traditional advertisement, it’s time to start making moves NOW.
Making the decision to incorporate influencer marketing is a no brainer but ultimately, it’s not worth it if you’re not doing it RIGHT.
Let’s start with the basics:
- Not every “influencer” is created equal. Just because they have a lot of followers, doesn’t (1) mean they are real, (2) mean the followers are your target market.
- There is a wide spectrum of influencers that you should be aware of – from Micro Influencers to Power Middles to the Celebrity Influencer – each have their own benefits. Depending on your goals and objectives, deciding which type of influencer to work with is an integral part of the success of your campaign.
- Content is king. Likes, comments and views are a great way to measure engagement but if you’re not leveraging your budget to have influencers create usable content for your other marketing initiatives then you’re seriously missing out.
Influencer Marketing Is Here To Stay.
It is without a doubt that influencers are quickly replacing digital advertising methods. Don’t just take our word for it, the proof is in the pudding:
- Approximately 200 million people are using ad-blockers but influencer marketing allows you to reach customers regardless.
- The top 13% of brands engaging in influencer marketing make $20 or more per dollar spent.
- 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger – so bigger isn’t always better.
How Sidewalker Daily Can Help You Create Magic!
Since Sidewalker Daily grew up with the travel influencer industry, we’ve been around since the beginning and know the space inside and out. Not only that, we have the professional training to back it up and understand what makes a successful campaign for a hotel, destination or travel brand.
If you’re curious about what we can do for you, take a recent example of our work with the Costa Rica Tourism Board where we implemented a multi-tiered influencer campaign that exceeded expectations and provided the client with measurable ROI. From beautiful imagery to engaging video content, the influencers we worked with not only produced incredible marketing assets to utilize across all platforms but brought exponential exposure to the country.
We’d love to help you do the same if you’re a:
- Tourism Board
- Hospitality Brand
- Fashion & Lifestyle Brand
- Marketing Agency With Travel Clients
- Public Relations Firm With Travel Clients
SERVICES OUR CLIENTS LOVE
Content creation is one of the most valuable components of influencer marketing. Having the right images and videos to showcase your destination or brand is the secret to a successful online and social media campaign.
Gain more exposure for your brand or destination by implementing promotions and giveaways to do just that. We’ll create activations that will attract the right audience and customers so you can ensure your giveaways and promotions will be effective.
We’ll come to you and provide your team with customized in-person training to make sure they have a grasp on the influencer industry and understand how to effectively implement initiatives for your specific brand or destination.
We’ll work closely with your team to understand your brand or destination’s core objectives then develop and implement a strategy to achieve your goals, while guiding you every step of the way!
Let our team organize your next influencer press trip. Whether it’s a solo or group trip, we’ll match the best influencers to your destination to make sure it’s a home run on the content creation side as well as provides you with exponential exposure.
We understand that you need to make sure every marketing dollar spent is accounted for and your influencer marketing initiatives are actually worth it. We provide comprehensive analytics and reporting to do just that.
Prevent influencer fraud by only working with fully vetted influencers with authentic followings and proven value. Our internal vetting system will alleviate the risk and stress of an influencer witch hunt.
Ensure all influencer marketing initiatives and campaigns have the proper contracts and forms in place as well as comply with legal and industry regulations to protect your brand.
“Nina has incredible work ethic, she is proactive and dedicated to both her clients and creators equally.” – @amyseder + @bburkley
“The Sidewalker Daily team really understands the industry and our needs as creators, with that in mind, they always plan the best trips!” – @lisahomsy
REQUEST A PROPOSAL
Our goal is to connect you or your client with the best influencers and content creators to create re-usable assets, expand your reach and insert you into relevant media conversation. Since we like our services like our clothing – tailor made- we’ll work with you to create a plan that’s perfect for you – all you have to do is ask!
MEET OUR DIRECTORS
Director of Partnerships
Nina Zadeh graduated from Boston College with a B.A. in Communications and a B.S. in Economics. She received her MBA in Marketing from Fordham University in New York City. Prior to Sidewalker Daily, Nina owned an ecommerce company and was a decorated stylist in the fashion industry. She produced fashion shows in New York Fashion Week, Miami Swim Week and styled some of Hollywood’s biggest icons including Ellen Degeneres, Pamela Anderson and LMFAO.
Director of Business Affairs
Clairesse Brogoitti graduated from Boston College with a B.A. in Communications and Sociology. She received her JD from Pepperdine School of Law and is a Fellow of the Palmer Center for Entrepreneurship & Law. Prior to Sidewalker Daily, Clairesse practiced law in Los Angeles and worked with start up companies in both a business and legal capacity. Clairesse holds 2 U.S. Patents for her invention in the cosmetics industry.
Sidewalker Daily is committed to bridging the gap between travel brands and content creators by providing unparalleled support and educational resources on best industry practices. As experts on both sides of the equation, we’re dedicated to brands and creators equally and will always strive to facilitate partnerships that are a win-win for all involved.