For Brands, Companies, PR Agencies

Sidewalker Daily
Sidewalker Daily

But first, who is Sidewalker Daily?

Sidewalker Daily is a marketing consulting agency who works on both sides of the influencer equation. On one hand, we work with destinations, brands, and hospitality clients on their influencer marketing initiatives and social media strategy. On the other hand, we work with influencers, bloggers and creators to help transform their travel influence, provide opportunities through Sidewalker Daily’s signature Press Trip Program and create sustainable businesses online.

By managing influencer campaigns for clients such as the Costa Rica Tourism Board, Jetsetter, Couples Resorts, Cayo Espanto, Hawks Cay Resort and more, our team is able to shed light on the client perspective to the Sidewalker Daily community of bloggers and influencers. Our unique position on both sides of the industry helps bridge the gap between travel brands and influencers to ensure every partnership is a win-win for all involved. From beautiful imagery to engaging video content, the influencers we work with not only produce incredible marketing assets to utilize across all platforms but also bring exponential exposure to our clients. 

With the influencer marketing industry changing at rapid speed, we’re in the trenches and on the pulse of trends to ensure every campaign we design is innovative and relevant to our client’s unique goals. We believe that strategic partnerships are essential in elevating brand awareness, and work hard to leverage partners on each campaign we produce to maximize ROI for our clients.

Case studies provided upon request.

holly zawyer

“The most valuable part of working with Sidewalker Daily is being able to access their rolodex of contacts and use their personal relationships with influencers and content creators in the travel industry. The team’s genuine and authentic spirit motivates influencers to over deliver, providing a strong return on investment for our clients.”

Sidewalker Daily

Why You Need Influencer Marketing…Yesterday!

We understand that influencer marketing is still a grey area for most brands and destinations but with 92% of consumers trusting the authority of an influencer over a celebrity or traditional advertisement, it’s time to start making moves NOW.

Making the decision to incorporate influencer marketing is a no brainer but ultimately, it’s not worth it if you’re not doing it RIGHT.

Let’s start with the basics:

  • Not every “influencer” is created equal. Just because they have a lot of followers, doesn’t (1) mean they are real, (2) mean the followers are your target market.
  • There is a wide spectrum of influencers that you should be aware of – from Micro Influencers to Power Middles to the Celebrity Influencer – they each bring something different to the table. Depending on your goals and objectives, deciding which type of influencer to work with is an integral part of the success of your campaign.
  • Content is king. Likes, comments and views are a great way to measure engagement but if you’re not leveraging your budget to have influencers create usable content for your other marketing initiatives then you’re seriously missing out.


If you need help or support with your Social Media or Influencer Marketing Strategy you can speak with an expert today. We have experience across all industries and niches. Once you book a 1 hour consulting session, a member of our team will be in touch to schedule your session. Longer-term consulting packages are available after the initial 1 Hour Consulting Session. We look forward to working with you and helping you reach your goals!



If you’re struggling with your social media strategy or influencer marketing strategy, or just want to learn how it works we can answer your questions in this 1 hour consulting session. This session includes:

  • 1 Hour Phone or Video consulting session with a social media and influencer expert giving you individualized advice for your brand or company
  • Work together to understand your goals and objectives with social media and influencer marketing
  • Develop a strategy and gameplan to set you up for success
  • Available to answer any business, marketing, social media or industry questions such as how to work with influencers, what social media platforms you should be using for your business, how to select influencers, digital strategies that drive brand awareness and anything else you’re dying to know
  • Perfect for any brand or company who has found difficulty trying to navigate the social media landscape and/or influencer marketing industry or is looking to start and develop a gameplan and strategy that will yield a valuable ROI.


Sidewalker Daily is an expert in travel influencer marketing. They have strategic relationships that help you find and engage influencers & partners in innovative ways that both amplify your brand and prove positive ROI for your business.

– Molly Steinkrauss | Director of Director of Brand and Communications, Member Experience at TripAdvisor

Sidewalker Daily’s knowledge and passion for working with social media influencers shines through naturally. They designed and executed the Costa Rica Tourism Board’s first ever social media influencer campaign, which ended up becoming one of our most successful initiatives ever! Sidewalker Daily is very well connected in the industry and knows the right influencers that will carry the message across and provide the biggest ROI. They are visionary and ahead of the trends in the travel influencer space – their deep love for their craft is truly contagious.
– Ines Cano | Vice President, PR at NJF

“I absolutely loved working with Sidewalker Daily and would definitely recommend them to anyone looking for a great trip. Sidewalker Daily really knows how to curate the best kind of trips- they’re able to get the most fun and creative people together and build the trip around really getting the best experience possible!”
– Tezza (@tezza) | Press Trip

Sidewalker Daily is one of the only companies in the industry that is one step ahead of the game. They are so knowledgeable about the influencer market as well as the brand side in this quick evolving digital market we are in. They organized a press trip I went on to Costa Rica with Jetsetter.com and I was so impressed how organized it was and how smooth the trip went. Clairesse is a dream to work with, she’s so on top of it and helpful with anything you need. I also did another trip to Tuscany, Italy with Jetsetter-produced by Sidewalker and it was one of my favorite trips. It’s such a pleasure working with both Clairesse and Nina- they make everything so easy and fun, allowing me to create the best content I can. Hope to continue to work with them in the future!”
– Nicole (@nicoleisaacs) | Press Trip

I had a fantastic experience working with Clairesse and Nina of Sidewalker Daily on a successful  influencer marketing project. They have vision and the project management skills required to make the impossible happen. They are very focused on delivering value and leveraging opportunities to their clients and go above and beyond to make it happen. They are savvy, smart, connected and easy to work with.  I highly recommend!”
– Danielle Finnegan | Director of Public Relations and Communications at Four Seasons Resort Costa Rica