For traditional travel writers, press trips are as old as the beginning of time. Press trips for bloggers and influencers on the other hand, are relatively new. So for those of you reading this who aren’t familiar with the team at Sidewalker Daily, we work with tourism boards, hotels and travel brands on all things influencer marketing.
When it comes to press trips, we do this for a living. From organizing a trip, pitching influencers, hosting trips, providing client recaps – we know the ins and outs of how press trips work. If you’re just starting out in the travel blogging/influencer world, you may be wondering what they’re all about so we’re here to give you the inside scoop.
What is a press trip?
In the travel influencer world, a press trip is not a vacation – it’s a trip where a hotel or destination invites members of the media to promote their location and/or brand. Since bloggers and influencers are now considered media, they have the opportunity to join these invite-only trips once only available to traditional travel writers.
Press trips can be either in a group setting with a host or can be solo (also sometimes referred to as media visits). They are often organized by the public relations team working with the client (hotel, tourism board, destination), unless the client has an in-house person/team responsible for coordinating these types of PR and marketing efforts.
So what’s in it for them?
Travel bloggers or influencers will be expected to sign a letter of agreement and produce a certain number of deliverables (such as social posts, videos, blog articles etc.) in exchange for going on the trip. In the traditional travel world, journalists also sign letters of agreements that ensure they will produce an article or are actually on an assignment from their editor (not just looking for a free trip).
It is important to not confuse “press trips” with “blogger retreats.” Blogger retreats are becoming more and more popular at the moment, where bloggers pay money to travel with a group of other bloggers. To clear things up, here are some major differences between the two types of trips:
- Mostly open to anyone
- Blogger has to pay for all expenses to be a part of the retreat
- More focused on learning and education for blogger
- Not required to post on social or blog in order to participate
- Invite only (very exclusive group)
- All expenses are usually covered (flights, accommodations, meals, etc.)
- Influencer/blogger will have a set of deliverables they need to produce while on the trip
Please keep in mind that the trips available through Sidewalker Daily’s Press Trip Program are press trips and NOT blogger retreats so if you are interested in being a part of our Press Trip Program, we encourage you to apply.
Just FYI: Our Press Trip Program is a database that allows the Sidewalker Daily team to reach out to our community first when an opportunity co